P R O J E C T >>_ Hayes Vally Farm
C O U R S E >>_ Visual Literacy
I N S T R U C T O R >>_ Hunter Wimmer
S E M E S T E R >>_ 2011 Fall
O B J E C T I V E >>_ Students were asked to find a hand-drawing poster in San Francisco and redesign a series of products for the brand that the hand-drawing poster belonged to.
S O L U T I O N >>_ I found a poster from Hayes Valley Farm, a community-run farm located in the heart of San Francisco. I chose the color scheme from soil, plants to sky. In addition, I chose a typeface with organic and fresh feeling. For this project, I designed a booklet, seed package, farm map and website.