P R O J E C T >>_ NECO Powder Mix Paint
C O U R S E >>_ Package 2
I N S T R U C T O R >>_ Thomas Mcnulty
S E M E S T E R >>_ 2014 Spring
O B J E C T I V E >>_The project is to create a paint packaging system and kit for a sustainable latex powder paint using environmentally friendly materials derived from sustainable resources. The design needs to represent the sustainability aspects of the product and the soul of the brand.
S O L U T I O N >>_ Inspired by the Nordic style furniture and architecture design of a Finnish furniture company Artek, I came up with the idea of using non-metal materials that relate to stay way from how traditional paint cans look like. I used 100% recycled paperboard to craft the packaging design. The name of the paint is NECO, which combines the word “new” and “color". The colorful dots are inspired by Artek's signature design.