P R O J E C T >>_ Rock More Rockwell
C O U R S E >>_ Type Composition
I N S T R U C T O R >>_ Andrew Loesel
S E M E S T E R >>_ 2011 Fall
O B J E C T I V E >>_ The project is to choose a typeface family from Monotype Company and design a type of specimen for the typeface. The students were asked to explore the anatomy of a typeface.
S O L U T I O N >>_ I choose Rockwell family, a slab serif typeface. Slab serif lettering became popular rapidly in any area where wooden faces were commonly used. Based on the bold and geometric look of Rockwell, I use bright color and dynamic layout to convey a sense of honesty, accessibility, as well nostalgia and glory.