P R O J E C T >>_ Molinari Deli Package
C O U R S E >>_ Package 2
I N S T R U C T O R >>_ Thomas Mcnulty
S E M E S T E R >>_ 2014 Spring
O B J E C T I V E _ Students were asked to select a deli shop, which was in need of or had the potential for growth with a re-brand and expansion of their product line.
S O L U T I O N >>_ After examining the market and history of Molinari Deli in San Francisco, I found out that they tired to step into a high-end market but it failed. Therefore, inspired by vintage Italian design, I created a much more exquisite and modern style which led to a series of vastly different looking deli products comparing to their original design.