/ Curiosity

P R O J E C T  >>_ Borders Re-branding
C O U R S E  >>_ Nature of Identity
I N S T R U C T O R  >>_ Hunter Wimmer
S E M E S T E R  >>_ 2013 Spring

O B J E C T I V E  >>_ The project is to find a dead, defunct or dying brand and breathe new life into it. The brand can be repositioned outside of where it presently appears with the condition that it does not lose its core business. As a deliverable, students were asked to provide a comprehensive brand standards guide for the newly redesigned brand.

S O L U T I O N  >>_  I chose to re-brand Borders. Borders was an international book and music retailer based in Michigan. I re-branded Borders as an institute where people could develop their interests, gain educational experience, and explore their infinite curiosity.